This Cookie Policy explains what cookies are, which cookies SalesVridhi uses on salesvridhi.com, why we use them, and how you can control them. Read this alongside our Privacy Policy for the full picture of how we handle your data.
Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit — like your preferences or what you've looked at — to make your experience better and to help the website owner understand how people use the site.
Cookies cannot run programs or deliver viruses to your device. They are unique to your browser and device.
We use cookies for three purposes:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| sv_cookie_consent | SalesVridhi | Stores your cookie consent preference so we don't ask again on every page | 1 year |
| sv_popup_shown | SalesVridhi | Remembers whether the newsletter popup has been shown to avoid repeated displays | Session |
| nf_jwt | Netlify | Authentication token for Netlify Identity (CMS access only — not set for regular visitors) | Session |
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users by assigning a randomly generated number. Used to calculate visitor, session, and campaign data for site analytics. | 2 years |
| _ga_* | Google Analytics 4 | Used to persist session state across page requests | 2 years |
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta to deliver a series of advertisement products — allows us to show relevant ads to people who have visited salesvridhi.com when they visit Facebook, Instagram, or partner sites | 3 months |
| _fbc | Meta (Facebook) | Stores the click identifier from Facebook ads for conversion tracking | 1 year |
| _gcl_au | Google Ads | Used by Google Ads to store and track conversions — only set when Google Ads ID is configured | 3 months |
When you first visit salesvridhi.com, we display a cookie consent banner at the bottom of the screen. You can choose to Accept All or Decline. If you accept, we activate analytics and marketing cookies. If you decline, only strictly necessary cookies are set.
Analytics and marketing tracking scripts are not loaded at all until you give consent — they are not just hidden, they are not executed. This is true consent, not pre-ticked boxes.
You can manage your cookie preferences at any time through the following methods:
Note that blocking certain cookies may affect your experience on our website and some features may not work as intended.
Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies. The cookies from Google and Meta are governed by their respective privacy policies:
We may update this Cookie Policy when we change the cookies we use or when legal requirements change. The "Last updated" date at the top of this page indicates the most recent revision.
If you have questions about our use of cookies, contact us at hello@salesvridhi.com.